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Advanced Packaging Is The Consumer's Visual Experience Of The Product
Oct 23, 2017

Advanced packaging has become a powerful marketing tool. Well-designed advanced packaging can create convenient value for consumers and create promotional value for producers. A variety of factors have played a role in the development of advanced packaging "for example, the growing number of products sold in supermarkets and discount stores in a self-service form has become aware of the huge role of well-designed high-end packaging, Advanced Packaging which helps consumers quickly identify which company or brand it is." High-level packaging innovation brings greater benefits to consumers as well as profits for manufacturers. For new products to develop effective packaging, the first task is to establish a high-level packaging concept. The concept of advanced packaging is defined as the definition of what a premium packaging should be or what it does for a particular product. Next, Advanced Packaging you must make decisions for other elements of the advanced packaging design, such as the size, shape, material, color, text description, and branding of the premium package. These decisions must be subject to "multiple Tests." Each element of the advanced packaging must be harmonized.

Advanced Packaging is the consumer's visual experience of products, is the direct and main product personality of the transfer, is the direct manifestation of corporate image positioning. Good advanced packaging design is one of the important means to create profit. Strategic positioning accurate, in line with consumer psychology of senior packaging design, can help enterprises in many competitive brands stand out, Advanced Packaging and the company won a reliable reputation.

Advanced packaging design with the establishment of brand awareness of the marketing role, that is, the use of advanced packaging design to present brand information, the establishment of brand identification, so that consumers know the brand name of the commodity, brand attributes, and then establish brand image. In the framework of brand knowledge, the high packaging of products is regarded as one of the sources of Brand Image Association.

To understand the brand image is mainly composed of the manufacturer's image, Advanced Packaging the user's image, the image of the product itself and the personality image of the brand. Advanced packaging visual design to be able to convey the brand information containing these four, Advanced Packaging is a complete brand image.

In the commodity is extremely rich today, the consumer to each product's attention time is very short, must seize the consumer's eye from the shelf sweep the moment. Only advanced packaging can utilize color, modelling, materials and other elements, while showing products, brands and other enterprises of the connotation and information, highlighting the interests of products and consumers in common, Advanced Packaging to form a more intuitive impact on consumers, and then affect the consumer's impression of products and enterprises, Advanced Packaging so that the product prominently placed on the shelves, Effective to achieve the purpose of attracting consumers. The advanced packaging of products is the first to show the sales force, to bear the main function of attracting consumers.

Advanced packaging as a brand of external performance, is the company wants their own brand to give consumers a sense of what. The differences and the "brand features" that it presents make it a dominant factor in attracting consumers. The material interests and spiritual interests of the advanced packaging are the things that the consumers buy, the brands represented by the senior packaging should form a brand in the mind, Advanced Packaging and fully display the connotation of the brands. Advanced Packaging If the connotation is not or is not prominent, consumers hear, see senior packaging did not produce Lenovo, make the brand become water.