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Packaging box packaging design
Jul 05, 2016

A product can have good sales performance to market-tested. Throughout the process of marketing, packaging played a very important role, it uses its own unique visual language to communicate with consumers, to influence the consumer's first emotion that consumers saw it for the first time became interested in its products. It will not only promote success can also lead to failure, no highlight package will allow consumers to sweep it off. With the development and improvement of China's market economy, consumers have become more mature and rational, market revealed "buyer's market" characteristics, which not only increases the difficulty of product marketing, but also unprecedented challenges to packaging design, product packaging and grasp the mass psychology of consumption driven, and towards a more scientific and more high-level direction.

Packaging to be marketed mainly in the actual commercial activities, inevitably have a close relationship with the consumers of psychological activity. As a packaging designer consumer psychology will at blind if they do not know. How can I attract the attention of consumers, and how to further stimulate their interests, inducing them to take the final purchase, which must involve the knowledge of consumer psychology. Therefore, research on consumer psychology and change is an important part of packaging design. Have access to and rational use of consumer psychological laws in order to improve design quality, and at the same time increasing the added value of goods and improve sales efficiency.